So, I got the flu. Was it the swine variety or not? I have no idea, because no one really cares anymore. But this is day 7 and I’m still not entirely over it. Unfortunately, that means I didn’t get to go Diddy’s 40th Birthday party which was sponsored by Heatwave. Kim is probably more gutted than I am, but I these things happen. Having been part of Platinum Life from the beginning, I’m pretty sure there will be more shindings to attend.
Sponsoring an event like this is a pretty new thing for me. We did sponsor Diddy’s White party as well, but this was really the marquee event for us. Why do it? Well, we thought it would be a great way to introduce the Platinum Life brand in the right context, particularly as we’re looking to bring the Web Edition to Facebook and MySpace in December.
I think it worked out pretty nicely. Lots of great PR attention with celebrity association. What do you think?
Platinum Life: Web Edition Logo
Cassie at Diddy's Birthday Party
Kim Kardashian at Diddy's 40th
Nelly at Diddy's 40th
